Monday, August 20, 2012
SEO vs. SEM - Who's your daddy?
As a result both website traffic techniques, methods and goals are radically different, especially considering the site where visitors come from and what they see on their arrival: the destination page. Now I know many of you may think that there were, what they did not know is SEO pages tend to be the home page of the website and very general in nature. On the other SEM landing pages are very specific and provide a greater level of control. But both are essential for conversions more desirable.
When designing a site and put together a client's landing page must have a specific goal in mind. The goal is to push more quality traffic to specific web site through the search engine. However, when you are looking for a targeted landing page, unlike the generic home page, must be designed and relevant to what a user has just seen the SERPs (search engine results page), making the offer good price.
THE SEO Experience
Think about it more simply say that you go shopping at a department store, with a specific item in mind to buy a bra-Let's say (since I'm female we always need new) You enter through the front door and note any small thing on the road to the lingerie section. Sales, decorations, toys, maybe even a coffee shop on the way that captures attention. If you're like me, distractions will be strong enough to make you go blank and completely forget what it was at the center first, or you can ignore them until you reach the final destination in the lingerie department.
The landing page or "home" associated with organic results will not be very different. SEO Landing pages must comply with humans browsing and search engine bots that have been set up to search for a particular item. Because of this your goal of marketing is indirect at best.
On the other hand (is where it gets sword to cut 2) the comprehensive list you'll see is thrown out by an algorithm (a procedure for solving a mathematical problem, like finding the greatest common divisor in a finite number of steps that frequently involves repetition of an operation) will not be so easily controlled by dealers. Most search engines will consider the first home page and rated as the most important page by relevance to the query. This should encourage people to encode the pages of the most general terms, in order to gain a wider audience.
Basically landing pages are not driven by organic conversion rates. The main objective here would be to get a higher ranking and high traffic. This is great if you just want the traffic with no quality to the customer. Come back tomorrow and give you more information ... As the SEM of E-commerce experience .......
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