What happens when a support system is built around the customer?

Two ends of the spectrum

Take the case of a Seattle-based provider of solar heating products and two of its customers. Mr. Robinson wants to find out the price of a new model of the solar panel. This is a general question that the activity is asked at least three times a day. Ms. Vale, on the other hand, has purchased 5 these heaters about 6 months ago for the geriatric hospital runs. Now she wants to know if she is entitled to a discount on further purchases. How does the company does this? The curse of standard treatment.

Standard software for small businesses would just take in both queries and forward them to the customer service support team. While Mr. Robinson is quite happy to get a generic answer, after a day, Ms. Vale is the feeling that society does not appreciate his work. She starts looking for options competitors.

What should the company do?

The business would benefit from a more demanding and has a standard response for routine questions and the only priority. In such a system, the hospital Ms. Vale was immediately diverted to a customer service representative who can attend to you personally, because it is a valuable business opportunities. She is happy and choose to go with this company, even a small prize, she is convinced that their after sales service will be just as good.

Get the right tools to help manage customers more efficiently and intelligently. Keep your customers happy and your business will explode beyond heights never dreamed of .......