The most popular types of online advertising

As is the case with any type of advertising, online advertising can help you:


Sell ​​more of your product / service
Notifying customers of your new product / service or promotional offer
Spread your ideas on a given topic
To increase brand awareness
And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure the success of ads, such as click-through rates, page impressions, cost per sale, etc.

For online advertising is usually necessary to buy space in high traffic web sites, for your ad. You can also do with some ad-sharing websites. This article talks about some of the most popular types of online advertising.

Banner

Banner advertising was the first type of advertising ever done on the net. A banner can highlight your product / service / offer and clicking on it you will be redirected to your website, where you can create a landing page suited to provide your information further. Banner spaces are usually sold by impressions, or views the flag, but sometimes it is sold by click-thru, when you pay only when the user clicks on the banner.

To post an ad banner, you can do one or all of the following:



Banner exchange web site where another sees your ad in exchange for you exposure for their

Pay publisher sites to post your banner

Pay a network of banners to insert the banner on a number of publisher sites
Pop-up ads

And 'the thing of the past now. With a variety of pop-up blockers available freely, does not make sense to invest in this form of advertising because it irritates the viewer.

Floating ads

These ads are displayed when you switch to a web page, and "float" on page five to 30 seconds. While they are on the screen, obscuring the view of the page you are trying to read, and often block mouse input as well. These ads are displayed every time the page is refreshed.

Floating ads are popular for several reasons:


They capture the viewer's attention and can not be ignored
They are animated
They have audio / video as TV commercials
You can take the whole screen, then from a branding point of view, are much more powerful than a banner or sidebar ad
They have a high click-through rate of around 3 percent
However, many users are very annoyed by these ads.

Interstitials

Interstitial pages are a form of web advertising that appears in the web pages you request. Because interstitial loading in the background, are a favorite way to deliver ads that contain large graphics, streaming media, or applets.

Unicast ads

A Unicast ad is basically a TV commercial that runs in the browser window. He has enriched audio / video. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV spot. However, a unicast ad offers something that TV ads can not - the ability to click on the advertisement for further information. These ads are always very effective, as the average click-through rate is 5%.

Takeover announcements

Viewers who visit your site will see a big announcement is the first time, and then the continuity is kept reiterating the same message all over the site in the form of banners, buttons or sidebars. The approach works very well for branding, because the brand is visible to viewers throughout the visit to the site. Click-through rates are high.

Contextual ads

Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, the ads are targeted based on the actual content of the page. First, a contextual advertising system scans the text of a web page for key phrases. Thus, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on users' interests.

There are many other ways you can advertise how to place your ad / brand in online games, chat rooms, interactive rich media ads, etc. can also be used creatively in a lot of different ways. Once you start - you will be able to explore the great opportunities in this area .......