Marketing Staff

A brand is a promise, and as associated companies and product brands can also refer to people. A personal brand is powerful if consistent, reflects integrity, consistency and freshness in addition to answering the questions: Who am I? Why am I here? A good brand projects its own essence into the market and why they buy, instead of having to peddle, therefore, is spoken of, is clearly recognized its purpose and what it offers.

If you depart from your essence, and run bloom naturally, gracefully, almost effortlessly. The spontaneous expression because it shows a good brand can not be faked.

To make your purchase then the first step is to clarify and articulate what is your own personal essence and then unfold it to market.

At the opposite pole is the zombie, for lack of a way. He who has no dreams or passions, who only wants to end the day. Nothing moves, the fire was extinguished, as if the life had defeated through daily bombing and boredom.

A personal brand begins with the elements: Passion, Vocation, Vision, Skills, to rampage in the Essence.

Passion: disturbance of mood, or feeling very intense, exaggerated inclination or preference for something.

In the capitalist context we have the habit of discounting our passion and sent it to the next level. I like x, but I have to earn money or do the tyranny of one thing or do the other.

The relevant stories, regardless of fame and public recognition may or may not reach, come when passion becomes profession, when doing passionate lives every day giving free rein to our creativity in the selection.

Then outlines two ideas about the passion: 1) responsibly leave what you're doing, you give up everything and walk to your passion or 2) Without drastic break, you connect with your passion and your profession without making at the moment , you consistently exploring that possibility.

Skills: A set of abilities or skills to do something good or easy, what someone does with grace and skill.

Why am good? Questions particularly new graduates. And the answer is not easy to know because they lack resources and environment interaction in radically different from those who have been exposed in their past.

It is only when you shake your comfort zone, stretch you and challenge you when you really know your strengths and limitations.

Vocation: Pitch a person feels toward a profession, inspiration and call for a person to make a state.

A vocation is an extension of the passion, but with a focus on service and delivery. I do not mean necessarily to do works of charity and beneficence, but to exercise a service in a systematic and disciplined the market to value. For example an artist can take his passion to paint a canvas to large-scale urban projects, or a scientist to the mass dissemination of knowledge.

Vision: Perception with any sense or intelligence, ability to anticipate or foresee something that will happen.

This topic focuses on the scene of representation, in history that we can create ourselves.

A good story defines relationships and interdependencies, a sequence of events, cause and effect, and helps us set priorities that reinforce the desired course of action.

A vision is a good story that begins with the establishment of an identity.

Essence: Nature of things, the most important characteristic of something concentrated extract of a substance, a substance that is extracted.

The essence is the synthesis of the elements described, is what you are, what you comply, what defines you especially in the making, in addition to being and thinking.

Your essence is the first step. If you build yourself and your package based on your essence, the market will come and buy. Already at this level and sales promotion of your personal brand is not important.

And of course it is not always easy to be seen and understood. It is easier to see and understand others, to see them their strengths and weaknesses, but ourselves.

Irrelevant mention of the Johari Window dealing with an array of four areas, which seeks to explain the forms of self and how the experience is divided as follows: the first quadrant it is the public part: I know me, you know me, the second the secret: I know me, you do not know about me, the third the blind: I do not know me, you do know me, the fourth the subconscious, and I know me or you know me.

From this matrix, half of me is out of my consciousness, hence the need to interact with different entities in different environments, because only walk the path is refined knowledge about myself and be able to articulate the essence. Analogous to the market research is one thing to the conceptualization of the outcome, the other is the operability.

Any good marketer, as if it were a good horseman, knows that the best way to position a brand is to leverage on the substance that is there from the beginning, as if it were a good horse. A good rider does not get on a bad horse.

The issue of personal brands begins with the subject of self-discovery and personal diagnosis, to identify strengths and weaknesses, threats and opportunities in a manner very similar to that of a company with its organizational diagnosis and the SWOT (SWOT) traditional.

A good brand starts from a defined essence, is an essential promise that identifies, distinguishes, generates, affiliates, influences.